5 Powerful SEO Keyword Research Tips to Rank on Google in 2018

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It’s not 2010 anymore. Keyword research and SEO isn’t as easy as it used to be. So what should you do? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
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I’m going to share with you how to do keyword research in today’s world of Google.

It’s way more difficult to rank on Google today than it was back in the day.

Keyword Research Tip #1: Pick a niche.

Everyone’s talking about going after big terms like auto insurance, SEO, credit cards.

Yes, you can eventually get there, but it takes six months to see traction with Google these days, 12 months to start seeing your traffic go up, and two years to be crushing it on Google.

You want to go after and pick small niches.

Keyword Research Tip #2: Pick buzzwords that are trending.

Technology is moving so fast these days that things are continually changing.

Whether it’s cryptocurrencies or whether it’s new products that are coming out like the iPhone 100.

Go after new, upcoming words. You can find them using Google Trends.

Google Trends breaks down what’s hot and what’s up and coming.

You want to go after these keyword terms because they’re not that competitive yet.

When you create content around new and trendy keywords, you’re gonna skyrocket to the top way faster than if you went after old terms like “credit cards.”

Keyword Research Tip #3: Use Ubersuggest to find keywords.

These days people just don’t type in keywords like “dog food.”

They’ll type in keywords like “what dog food is best for my animal” or “what dog food is great to make my dog lose weight.”

These are really popular terms.

Ubersuggest will show you different variations of your primary keyword, and it’ll even show you how competitive they are, how much search volume you’re going to get, and how many people are going to click on your listing if you rank number one, two, or number 10.

Keyword Research Tip #4: Use Quora.

Type in keywords related to your industry, and you’re going to see the most popular questions people are asking.

When you start seeing the most popular questions, you’ll know what kind of content to create that’s related to your space.

By creating answers on your blog that are more thorough, more detailed, you’re not only going to rank for it, but you’re going to rank higher because you can create way more detailed responses than Quora itself.

Keyword Research Tip #5: Focus on a theme.

If you’re going after credit cards, you want to have a website all about credit cards, like Credit Karma. Or you want to have a site all about marketing and SEO like me on NeilPatel.com.

If you want to get long tail traffic, what you need to do is create detailed content about specific individual topics.

When I say detailed topics, I’m NOT talking about “how to start an e-commerce site: I’m talking about “how to start an e-commerce site with Shopify.” You see how much more specific that is?

You can create another article on how to create an e-commerce site using Magento. By getting very specific you can have a 10,000-word blog post and everything about setting it up with Shopify or Magento, you’re going to dominate.

By being specific, anyone who’s interested in that topic and even potentially interested in hiring consultants or buying products or plugins or whatever you’re selling related to that topic, they’re going to land on your website.

When Google releases an update, they’re going to rank the most thorough website.

That’s why Wikipedia does well. It’s not just because they have a lot of links or brand queries. It’s because Wikipedia has some of the most detailed articles on the web.

That’s what you need to do with your content.

Create pages that are super thorough and detailed are high in quality.

When you do that, you’ll notice that you’ll start ranking for all the keywords related to your industry. That’s how you do keyword research in today’s world.

If you’re still struggling to figure out what keywords to go after or how to do keyword research in today’s Google world, leave a comment below, and I’ll help you out.

Please subscribe, like, fan, share this video, tell other people about it. I would appreciate it.

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43 COMMENTS

  1. I wonder if you could make a video to help us understand why Google shows one of our pages one day on the first page and then the next few days it's on the 3 or 4th page. This will help me and my clients. Thanks…crossing my fingers.!!

  2. Hey Neil, great video. Very well explained, cleared lots of my doubts. I have a question though – I'm facing issues in ranking one of my pages for a particular keyword. The page is about web design course and the keywords that I have used are ranking for home page instead of the landing page. How do I fix the issue?

  3. Hi Neil! i have apps on google play and i can't seems to do SEO right.i am including keywords from app annie but my apps are not ranking up and isn't getting app installs.can you help me out?

  4. Yes brother help me to figure out what keywords to go after and how to do keyword research in today's Google world.

  5. Great work Neil, I’ve been following you for a while now. I started a general blog a month ago and I was writing about almost everything. But now I’ve decided to narrow it down to health and fitness. Could the name of the blog create some problems?

  6. Neil, I am starting out. How do I write a 10K word article? My business is selling one of a kind jewelry and show women how to rock their style through the jewelry they wear. Please help. I want to start on the right foot!!! LOVE YOUR WORK!!!!

  7. Thanks so much for your video, as always! Helps relieve the anxiety and self-doubt when approaching SEO and marketing for a beginner trying to scale a tech start-up. A few questions: We are going to be focusing on YouTube and Facebook for video content. Would you recommend Tube Buddy or VidIQ? Seems like Tube Buddy is the cleaner and more feature packed product and better functionality. Your thought? Last question – Is there a rough estimate on when your new keyword and SEO platform you are building will be available? That is going to be huge! Thanks so much!

  8. Hi , what can I do if the most forums and websites doesn’t let me to post my back link?
    Can I just create blogs for my website ?

  9. Neil sir ! Does ubbersuggest gives accurate result ? Which is better google keyword planner or ubbersuggest …..

  10. This is why I vouch for you sooooo much Neil. You KNOW your s%&#. I receive a new podcast or blog post from you EVERY DAY when I get home from work at 10pm, and I live in CHINA. It is always so tailored to what I've been working on that day. You SMASH this game. So my question, I am finally starting my YouTube channel after 4 years of sourcing hair from factories in China and around Asia as a whole. I have received tons of questions from clients over the years, more so in the last few months. Shall I just create a video around each question THEY have asked? Or do a more thorough keyword research to include what they want to know but ensure I rank high as well????? Thank yooooou once again Neil Patel x

  11. I'm trying to rank in the network marketing space by providing blog content and YouTube videos on specific topics. I'm having a hard time figuring out if I should go after specific ranks within different network marketing companies EX: how to hit green elite status in younique (green elite being a rank in the company and younique being the network marketing company) or if I should put out content such as how to get network marketing prospects coming to you.

    I'm confused if I should just focus on creating relevant content that helps network marketers with problems they usually have building their business and have the word network marketing within the content or be specific with company names or ranks?

    I'm a network marketing coach and want to dominate the network marketing terms but the problem is people search for a lot of different things such as should I use a personal or business page, how to overcome objections, etc.

    How can I figure out what they are searching for that will also rank in google when there are a variety of topics such as business vs personal fb page and how to overcome objections totally different topics?

    Would you please advise so I can create a content strategy?

  12. HI Neil 🙂 You keep saying you want to help people so here's my problem. I'm a magician, slight of hand and illusions and I'm a little unsure how to find my target market and keywords to help my website convert. If I approach in a local sense I could say "best party magician corona Ca. But how to maybe blog and reach someone is a little hard to figure out. Just want a good strategy to stand out and be found. I am a big fan and I am following you on all platforms and would be happy to help you anyway I can. Thanks Cliff

  13. Neil, I am in Real Estate and have started my website with close to no traffic, what are some initial steps i can take just to get the ball rolling and hopefully produce a little traffic. Thanks

  14. Sir i run a weapon's blog and recently i tried to write about US Marines but the major problem that i faced is that i am not able to find niche topics for this so what can i do?

  15. Hi, I am struggling to rank high in google search. I think photography niche has very high competition. I can't afford ahrefs. Any suggestions about free keyword searching?

  16. i have a little confusion coz I,m Newbie to SEO …… My Question is that long tail keyword we use 100 or 1000s in our one article or multiple Articles. And Another question is that, when we use 100s of long tail keyword of 3 to 4 words length for an article and copy and pasting make another article like previous one but with different keyword but little bit matched with previous …… does google consider this content
    Duplication…..?

  17. Hey Neil!

    If I realize I made a mistake on my keyword research, like using singular instead of plural, and if my article is fairly recent and still not getting much traffic, should I delete it, create a new one and just do a redirect?

    As always, thank you for being cool!

  18. Hi Neil, Thanks for sharing such videos. They are really informative. Could you please explain me Keyword Research Tip #1: Pick a niche in detail once again.

  19. Hi Neil,

    Thanks so much for the video. Now I'm using Uber suggest for keywords.

    I wanted to know that what should be the standard size and format of image, which one has to upload on his blogging site so that it's doesn't effect page loading time.

    Thanks again!
    Waiting for your reply.

  20. Can someone give any tips. I want to get traffic for a web design business I'm starting. I can blog if that will help me. I'm currently paying an SEO Agency so hopefully that will help me. What should I start doing as a new business selling web design

  21. I have a question : I am able to see my website links in search console getting traffic and impression on google . But I am not able to identify from which keyword they are getting traffic from

    Can you help me how I can know from where my websites pages are getting traffic from

  22. Superb as always. A quick question though
    It's now obvious that Google loves in-depth and thorough content. Yet it is slightly counter-intiuitive when it comes to the suser preference.
    Users often run away when they see lengthy content.

  23. Great help Neil! Im looking to get into the energy market in comparing rates for customers so they can get the best deals on there tariffs, could you give me some advice on what the best keywords maybe? Thanks pal!

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