Ecommerce SEO – Get Traffic to Your Online Store [Top 4 Factors]

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This video will show you how to use Ecommerce SEO to get more traffic (and customers) to your online store.

How?

By focusing on the top 4 most critical ranking factors that go into ranking ecommerce websites. Of course, I cover all 4 of these factors in the video.

But I’ll also list them here as a reference.

First up, we have your site’s overall link authority. This is determined by the quality and quantity of the backlinks pointing to your site. The thing is, most ecommerce sites think that they can rank with product and category pages alone. But you can’t. Like any website, backlinks are important for ecommerce sites. I show you how to build links to your ecommerce site in the beginning of the video.

Next up, we have product page optimization. Most of your organic search engine traffic will likely go to your product pages. And I show you the 4 steps that I use to optimize product pages quickly.

Once your most important pages are optimized, it’s time to dig into your site architecture. This is something that’s more technical SEO focused, but it can make or break your ecommerce SEO efforts (that’s because your site likely has hundreds or even thousands of pages). The organization of these (also known as your website architecture) is key.

Lastly, it’s time to optimize your URLs. I reveal some data about which URLs tend to rank best in Google.

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25 COMMENTS

  1. Very Nice Brian, Blogging is not enough, its part of it. E-commerce for a year nothing is happening, the theme is poor, images need a major upgrade. Now, the store needs SEO tricks without going black hat. I am thinking the white hat is better. The big thing I can't focus on sites if I am building sites and SEO. Sales or Sites E-com requires product updates, taxes, shipping and CS. I am thinking may need to start over and rethink this with your help.

  2. I have a question. When your filling out your title page. do you put in the name of the store.. like Two rocks for sale | the rock seller

  3. Great Video. The thing which is more work for me and my clients are EMD( exact match domain) domains . because these are easy to rank on a specific keyword. So you can get Free organic traffic and sales for Free

  4. Sir i am selling Artificial flowers, they will have just size, color n shape variation, so can i write common description for Artificial flowers and can use in all products ?

  5. If we add the same analytics codes on the website, one is directly on source code and one from tag manager. We will get any issues with this?

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