Want to make your post Keyword targeted? ..
Want to make it easier for search engine to understand what Keyword your blog should rank for?
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If yes, you are about to learn the secret of making your blog post Keyword targeted.
When it comes to optimizing a website or blog posts, there are two factors that plays a big role. These two factors are Onpage optimization and Offpage optimization. Today’s article, remain focused around On page optimization and I will be sharing some good on page SEO techniques you should implement while working on onpage aspects of your blog posts.
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Now, lets not confuse onpage SEO optimization with Onsite SEO optimization. Talking about, onpage SEO, we optimise our content for our target keyword. This includes use of proper heading, keyword placement, content quality and many other factors. We will look into them one by one in this detailed post.
So when we do SEO optimization of post, it means we follow certain set of proven method to rank higher in search engine. Now ranking in Google, doesn’t only consider On page SEO score, but it also take care of many factors like Social media votes, back links, domain authority and many other offpage factor. Our goal here is to optimise our article in natural but smart way, so that search engine can easily pick the target keyword (Focus keyword) and thus, instead of raking for irrelevant long tail keyword, we will get more targeted visitors. Here is an interesting article which shows how on page optimization is not dead.
Before, you read more, I assume you know about Keyword research and you have found a Keyword for next post, which is going to be a perfect example of onpage SEO optimized post. Here are latest 2015 On-page search engine factors :
5 Onpage Optimization Techniques for Better ranking
So here is the ultimate list of 10 Onpage Optimization factors you should keep in mind while optimizing your blog posts:
Blog Post Title
Most important Onpage factor which really plays a big role in deciding whether our blog posts will be doing well on search engines front is its title. We should make sure we are using targeted keywords or phrase towards the beginning of Title tag. We should not repeat the same keyword in title tag with the intension to get better rankings on Google, Yahoo and Bing. And we should keep limit Title Characters length to 65 Characters only with spaces.
Post Permalink Structure
Then it’s about going ahead with a search engine optimized URL structure. Again, you should aim at using targeted keywords towards the beginning of blog post URL. You should avoid using special characters, symbols, brackets, comma’s etc as part of your post URL. Most of the times you should be using alphabets and numeric from 0-9 in your URL structure and use dashes to differentiate two strings in URL structure. Make sure to follow a pretty permalink instead of random strings in your permalink.
You should use heading tags like h2, h3 and h4 etc to highlight various headings, sub-headings and important points. Our Title tag is used as h1 tag at single post level in WordPress. So we don’t need to use any h1 tag in our blog post body section. Also, don’t repeat H2 or H3 tags too many times, as it is considered as negative SEO practice. Here is what Matt Cutts has to say about repetition of H1 or any other heading tags.
You should keep the keyword density to up to 1.5% percent with mix of LSI keywords. You should be using your main keyword once in first paragraph and then in the last paragraph apart from regular use in blog post content. You should use bold, italic and underline to highlight important keywords and phrases in your blog post. Here is official Matt Cutts comment on what’s the idle Keyword density:
You should add unique and relevant meta keyword and meta description with each of your blog post. Again, you should use your use targeted keyword in the meta description and meta keyword section. You should create a meta description tag which work as a summary for your blog post. You should limit meta description length to 160 characters including spaces. You should write user friendly meta description tags for better Click Through Rate (CTR) in search engines. Though, many search engine like Bing still prefer meta keywords but Google already made it clear that they don’t give any weight-age to Meta keywords. Here is official statement from Google regarding use of Meta Keywords: