On Page SEO Tutorial for Beginners: How to Rank Your Website High On Google in 2017

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On-Page SEO is absolutely essential to rank your website high in Google. Your website SEO, sometimes referred to as, onsite SEO, continues to become more important as the Google algorithm gets better at searching websites.

As mentioned in the tutorial, here is the on-page SEO formula pack to help you rank higher in the search results: [link to landing page]

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Ensuring your website is optimized for search engines is not hard but there is a lot of information to absorb and implement.

Because of this, and since this is a long video, I’ve made a table of contents below so you can reference different parts of this beginners guide when needed.

TABLE OF CONTENTS:
I. Relevancy: 00:47 – 1:58
II. Site Structure (SILO): 1:59 – 5:28
III. Google Sitemap: 5:29 – 6:49
IV. Content Optimization: 6:50 – 11:49
V. Images: 11:50 – 13:21
VI. URLs: 13:22 – 14:43
VII. Metadata: 14:44 – 15:37
VIII. Website Speed: 15:38 – 18:19
IX. Engagement Signals: 18:20 – 20:55

RELEVANCY
Relevancy is a term that explains the depth of your content; in other words, how comprehensive are the topics discussed on the site.

SITE STRUCTURE (SILO)
Silo structure is important for your on page seo because it helps spread authority throughout your website as well as enhances the relevance of your webpages.

GOOGLE SITEMAP
A sitemap is a document displaying the structure of your website and tells search engines how to index it.

Indexing, is just a fancy way of describing the act of a search engine finding, searching through, and storing the information of your website.

Having a sitemap is good for SEO as well as getting your website indexed faster!

CONTENT OPTIMIZATION
This is the process of creating high quality articles that are loved by both site visitors and search engines.

IMAGES
It’s good practice to have at least one image on each page of your website. Having images improves the look and allows you to break up the content in readable chunks.

There are a few tweaks you want to do with all of your images to improve your on page seo.

URLS
Your urls play an important part in your website SEO.

Google has changed significantly from its earlier days when having keywords in your URL could make or break your rankings. However URLs still play an important role in onsite optimization.

It is important to have exact match or partial match keywords in your URL tag for the main keyword you are trying to rank for (for the specific page or post).

METADATA
Your metadata is the information displayed on search engine result pages.

This can be controlled on a wordpress website using a plugin called yoast seo.

WEBSITE SPEED
The art of Website speed optimization is huge when in the world of SEO (and for good reason). Google is looking for websites that function efficiently; they didn’t get to where they are today by providing their users with bad search experience!

Attention span on the internet is short. For this reason, businesses have to capture it fast with quick loading websites. Otherwise, the viewer will leave before even seeing your site.

This low time on site is a bad ranking signal and steps should definitely be taken to mitigate it.

The easiest way to improve your website’s loading speed is with quality hosting. As mentioned in the video, SiteGround: [link] has perhaps, the best shared hosting plan on the web!

ENGAGEMENT SIGNALS
There still really isn’t any definitive evidence on whether Google uses engagement signals in their ranking algorithm.

There are tons of SEOs that believe there is strong evidence that Google does, in fact, take into account how users are interacting with your website (I am one of these SEOs).

If not now, engagement signals are going to play an ever-increasing role into the future as artificial technology continues to become insanely accurate at judging human behavior.

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33 COMMENTS

  1. SEO (Search Engine Optimization) in my opinion has the best quality of prospect to any business. Also when it comes to cost of marketing, it's the best both short term and long. Don't get it twisted ever.

  2. Thank you! This is the best video I've seen on this topic. This was very helpful. You've given a lot of great tips!

  3. i like your seo related videos alot. Really liked your kw research. Waiting for your next video. subbed and liked

  4. I work for an SEO agency and was just saying that there was very little practical guidance online. Awesome video! Guru's make a lot of money talking theory. This was 10x more useful. Thank you! Subscribed. Ranking factor….I stayed right to the end 😉

  5. User Experience is also a signal these days. What Ux does is that it keeps people on the site, which increases the "Time on Site" for your website and Google takes this into consideration as well.

  6. This is the best SEO for beginners so far. A kind of video everyone is always searching for. I think more people should watch this and learn from it. Thanks a lot for creating this video.

  7. Thank you so much for this video. The information and presentation were excellent. I have watched several videos on seo but by far this one has been the best. Thanks again and I look forward to watching more of your videos!

  8. hi you should try consolety, it is a WordPress plugin that matching your published content with other users in the network of consolety based on title's, tags category and language. Meaning you get rellevant backlinks based on your content all done for you by the consolety network. you can find it in your wordpress section simply by searching for the name consolety. please reply any feedback

  9. I got a ton a value from your vid bro. Thanks for that.

    Only disagreement I have is the themes you recommended and the word length for your blog post.

    It’s good for the articles to be concise but it’s proven that google love long form blog post that give readers good value. Preferable 1,800 words or more

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