SEO & Search Engine Marketing How To Optimize Your Content Marketing For Maximum Traffic From Google

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Search engine optimization has more misleading advice and shady “service providers” than anything I’ve seen online. This video is going to give you a solid grasp of the basics of SEO in just one video.

I really turned up the fire-hose on this one! lol. If you want to learn about a great course that breaks it all down step-by-step in a super easy to follow fashion, watch this video next: https://www.youtube.com/watch?v=pFRvTt42Ei4

Search engine marketing and optimizing for search engines has helped my wife and I grow our business from the ground up with as little as $100 to start.

This small investment in a web hosting combined with a large investment of time and energy creating and publishing content and optimizing that content has led us to reach nearly 10 million people with 20 million page views in just seven years.

If you stay focused on the core concepts and the basics of SEO… Ignore the hype, the sales messages for the shiny “shortcuts” and shady “blog network” vendors you can build a solid website that drives hundreds of thousands of visits per month from the search engines, too.

It is always important to begin by thinking about the platform your publishing to, in this case it’s Google, and what their goals are.

Understanding that the search engines goal is to deliver 1) highly relevant and engaging results for its users and 2) relevant advertisements so it can earn revenue you quickly can realize that becoming a partner of Google who publishes excellent quality and highly engaging content focused on what people are searching for is key.

You can help Google achieve their goals and in return Google will rank you high and drive traffic your way. The only “shortcut” there is to achieve success with search engine optimization and search engine marketing quickly, is to publish higher-quality content more often than your competitors. And for this I recommend you start with a 90 day challenge where you publish one excellent blog post every day for 90 days.

For a tutorial on how to create great SEO content, watch this video: https://www.youtube.com/watch?v=sDl16D71riQ

Aside from simply publishing the content your content needs to be focused on a specific keyword which represents a core topic in the mind of your users.

Keyword research is how you get into the mind of your target visitor and understand what they’re looking for what their needs are and where they are in the buying cycle so you can create and craft great content that answers their biggest questions while proving to Google that you are a quality publisher worthy of their users attention.

Here is my video where I show my exact process for doing keyword research… It is an hour-long consulting session I did for a close friend that I recorded to show you my exact process for professional keyword research: https://www.youtube.com/watch?v=O_FfdjNOgpQ

The video goes deeper into how to structure your content marketing within your content management system in order to achieve maximum results. We look at what parts of page design and layout are important for you to focus on so you can trigger the most ranking factors in Google’s algorithm for SEO and outrank your competitors.

From the title and descriptions to the headline, heading tags and the concept of turning your post into a multimedia destination are all covered at length. These are the techy nuts and bolts of SEO and there’s really only a handful of them you need to understand in order to optimize your content marketing efforts.

There’s definitely a lot of overlap from what is covered in this video and what was covered in the YouTube SEO video which you can watch here: https://www.youtube.com/watch?v=ffkxuvFAE2k

To be perfectly honest, if you really want to dominate at organic search engine optimization your best bet is to also dominate at YouTube SEO creating a content marketing strategy that leverages both video marketing and organic search engine marketing together.

This is why I have continued to mention content marketing because search engine optimization should really just be one pillar in an overall content marketing strategy…

Some people (who are often trying to sell you SEO courses) claim that the real “trick” to search engine optimization is all about outreach and getting other people to link to you. I am not from this school of thought and in the process of generating tens of millions of page views through organic search engine optimization, I’ve never really implemented this method.

Other videos you will find helpful are the keyword research video: https://www.youtube.com/watch?v=XhfXIs2M1Bc

How to get organic traffic from Google: https://www.youtube.com/watch?v=HbBxU_ruVUY

And if you want to learn how a solid Google SEO and organic search engine optimization strategy can boost the effectiveness of your facebook advertising campaigns, watch this video: https://www.youtube.com/watch?v=sgJ6g3hjD_4

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35 COMMENTS

  1. This video has given me the complete feeling of inception when it comes to thinking about the best link to click when you search on google "SEO tips and tricks"

  2. Such great info in this!! Thank you! Question for you; I'm looking to update and optimize our website and am definitely thinking we need to switch our Blog over to WordPress.org. Now, I'm new to this whole side of things so this may seem like a dumb Q, but curious if we need to switch the whole site to WordPress or just the Blog? I guess I'm just not sure if WordPress is for websites, or just blogs. Thank you!

  3. Thank you for this info, GREAT CONTENT there are so many people that I have watched that use many types of visual tools i just feel more confused afterwards, great job this was hands the down the most informative straight damn forward message ever, I know I'll have to watch it a few more times to get it all. but I have have a question please… I understand what you are saying about the importance to using WordPress, but I have just built my site in Weebly, which I consider on a scale of 1to10 difficulty level its maybe a 4-5 for a beginner, for a beginner using WordPress can you give me your idea of its difficulty level? Thank you.

  4. Wait so is the Skyscraper Technique dangerous, or is White Hat as long as you're getting quality links? In other words, there's no issue in seeking back links, as long as they're legit?

  5. Thank you for the great information! When building an Authority post "The ultimate guide…" – How to redirect content from multiple posts to the main page without making duplicate content?

  6. Miles…I've been doing some Youtube learning over the past few days. Is there a difference between silos, pillar pages and/or topic clusters that Hubspot teaches?

  7. Miles…with kwfinder…i have new domain…no PA or DA…should I just start producing content and hitting the low KW difficulty keywords to build momentum?

  8. Does it affect your links pointing to your site when you change from HTTP to HTTPS?

    Do you have to do anything like a 301 redirect or does it do it automatically?

  9. Hi Miles!, thank you so much for sharing ur knowledge with us!, how much keywords would u recommend as a standard in a page?

  10. Sorry Miles but another question. When considering the length of my content and I'm looking at competitor's websites, do I count the comments at the bottom of the webpage or just until the end of the blog post/article?

  11. Hey Miles great video! Can you please make a video showing how to link a/ your Pinterest image to make a back link there? Thanks

  12. Hey Miles, you are 100% right. As soon as did a research about what people were looking for on google for my niche I found out the right things to blog about. I also did some research on the competition and started writing better blog post then the first three competitors combined. It took me 30 hours to research, write, create images. graphics, etc for just one post. But only two weeks later I got to the top and now every single day I have a lot of visitors reading my article. I wrote more articles using the same style and the average time of users on my blog is much higher now. I see people discussing PBN and other stuff all the time, but right now I not paying attention to this… I just have my focus on write good content because it's working as never before. Thanks for the video, I'm super inspired.

  13. Hey Miles! I started m 90 Day content challenge and I'm loving it. But I've come into a problem. With each post I want to make it the best post on the internet on that topic and I can do that. I've been spending every waking free hour I have writing. Most days I'll spend 6 hours writing the content in a day. But the thing is, to write the best post on the internet in my niche, I need at least 2-3 days to complete it. So that's about 3 posts a week tops. I love doing this, but I don't want to sacrifice quality for quantity in trying to fulfill the 90 day content challenge. What should I do? Should I sacrifice super high quality for quantity? Or dish out 3 amazing articles a week? If I only write 3 a week, how will this affect my SEO strategy? Please answer. Your content is inspiring and absolutely ground breaking, if it wasn't, I wouldn't be taking action. its: howtobetteryourself.com

  14. I know you are crazy busy but if you have a sec I would greatly appreciate your suggestion. I posted a couple of articles on Medium first. What would be the best way to have those articles on my website as well? Thanks in advance!

  15. Hey Miles! This is awesome. What was your approach when selling SEO to clients? They are usually not willing to wait years to get results. How did u tackle that? What kind of backlink strategy would u use? Thank you!!

  16. Hi Miles, I watched your Learn Seo video and this one which is now 165mins and you guided about total On Page SEO Activity.
    Can you please let me know about Some Off Page SEO Activities like Directory Submission, Search Engine Submission, Social Bookmarking and Blogs, Sitemaps, Robot.txt and more of it. As I always did On Page Seo only but my keywords never got ranked in top 3 searches. Please give total info about off page SEO activities.
    I know you don't go into backlinks and fake stuff like others are guiding to do, but there are other off page SEO activities which lead to ranking. On my every Post "Keyword" – I have A video, Content of 500+ words and internal link and one authority out link to another relevant high ranking website. But still I am on page 2 and page 3, but my competitors with almost none of this rank in top 3. I am just getting 95% users to my website from YouTube and Pinterest. Just 5% of organic Google searches which has made lose faith over On Page SEO. I can show you my Case if you want to.

  17. You are right. When blogging came in we did three blog platform and my company came up on first page. But for those who give up. We had distractions. And all “distractions are equal” we stopped and things went down. Soooooo thanks for encouraging us to do videos. We are back just after two videos that are not that great but I need to continue. Thank you. Thank you!

  18. Lmao, yes i did in-fact pause the video, grab my notebook, rewind and start again. I love all your videos! Thank you for everything! I'm putting a free full page plug for you in my blog because you really have helped me tremendously!

  19. Watched the entire video and stayed entertained the entire time. Aside from the camera turning off you literally had zero edits. You have some insane speaking abilities man. I look forward to watching more of your videos.

  20. Wow! That was heavy but sooo good. Man..you're awesome. Killer content. No Gateway. I'm pissed i didn't find you earlier in my business career. But binging now to make up time. If we are ever in the same city, I would love to treat you for lunch/coffee/ movie (LOL) – what city are you located?

  21. Do you have anything or any advice on how to move a website from somewhere else like a wix or weebly over to wordpress while minimizing any loss of rankings you may have already built?

  22. What do you do then after you beat the competition and finally start getting a ton of traffic? Is this where monetization comes in?

  23. This video is equal to a bachelor degree in SEO. Thank you so much for the vital information! I will be watching this video over and over again until I get this SEO thing correct.

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