Video SEO – How to Rank #1 in YouTube (Fast!)

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This video will show you everything you need to know about video SEO. Specifically, you’ll learn how to optimize your videos around YouTube’s top 5 ranking factors.

In fact, these are the same five factors that I focus on for every video that I publish. They’re the main reason that my videos rank in the top 3 for keywords like “SEO”, “link building”, “get traffic” and more.

So what are these five YouTube SEO ranking factors?

The first is called Total Watch Time. This is simply how many minutes of watch time your video has accumulated since you published it. The more Total Watch Time your video has the higher it will rank in the search results (in general).

Next up we have mastering the hook. This is simply making sure you hook your viewer in the first 15 seconds of your video (which is HUGE). I’ve found that — once you get someone to watch the first 15 seconds — you’ve pretty much hooked them for good. And in the video I show you how I use “The PPP Formula” to create intros that keep people engaged.

Our third ranking factor is making sure that your title is keyword optimized. This is pretty basic stuff, but it’s important.

Once you’ve optimized your title, it’s time to optimize the video itself. As you’ll see, this is something that you’ll need to do before you shoot. Trying to optimize an old video doesn’t work very well (trust me, I’ve tried it). Instead, you’ll need to plan your keyword optimization well before you hit “record”.

Finally, we have maximizing user engagement signals (likes, comments, subscribes etc.). This shows YouTube that people are interacting with your video.

Last up, we have a bonus tip: optimize your video for CTR. This ranking factor is becoming more important for video SEO. And this is a trend that’s not likely to end anytime soon. After all, a high-CTR shows Google and YouTube that your video is a great result for that search.

And towards the end of this video you’ll learn how to quickly boost your CTR.

If you’re looking to get more actionable SEO videos like this one, make sure to subscribe to my YouTube channel right here: http://www.youtube.com/subscription_center?add_user=backlinko

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19 COMMENTS

  1. Your the best as ! am having the same issue, I make great videos on a new Real Estate business model and get no views yet on this same subject I average 20K views a month on Quora

  2. Thank you so much for all that you do for us on YouTube! We've got a very popular 1 hr long video on our channel that has a terrible audience retention rate because of a long intro. We tried trimming it, but apparently we can't because it's got over 100k views. I was curious if it's a good idea to re-upload it as a Revised Edition? We'd keep the original on our channel, but we do not want to be penalized for having duplicate content on our channel. Will duplicate content negatively affect our channel, even if they are different lengths?? The Revised version will help our audience get to the point faster, but we don't want to be penalized for duplicates. Thanks a million and sorry for the long comment 🙂

  3. Thank you lots fo the the amazing tips! I'm going for longer android gaming videos, even its not close to what a great job you are here, but I will keep all these tips on my mind, and thank you again my friend

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